By Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Since the 1st variation of this landmark textbook, on-line procuring has grown exponentially to the purpose that it now threatens to eclipse the excessive road. With on-line retail providing either merits and demanding situations which are detailed from conventional trade, this textbook presents new methods to retailing and as such helps readers to make the most of new electronic technologies.
This long-awaited new version presents a radical and significant replace to its reliable center precept of electronic retailing and its courting with traditional retail equipment. those rules are defined truly and essentially to supply scholars, marketers and researchers with a competent consultant to the implementation and operation of a winning on-line retailing business.
Updates to this version include:
- Search engine advertising and seek engine optimization.
- New and up to date case stories, together with Tesco’s digital shop, Ray-Ban’s shrewdpermanent replicate, IKEA’s cellular catalogue and Nordstrom’s TextStyle.
- Social networks and digital word-of-mouth communication.
- A new bankruptcy on ubiquitous retailing.
- A fresh better half web site to aid tutors.
With accessibly written beneficial properties reminiscent of key studying issues, questions, imagine points and additional interpreting, Internet Retailing and destiny views is excellent for someone utilizing, learning or gaining knowledge of electronic commerce.
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Extra resources for Internet Retailing and Future Perspectives
Internet Retailing and Future Perspectives by Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach