By Franck Cochoy,Johan Hagberg,Magdalena Petersson McIntyre,Niklas Sörum
Contemporary shopper society is more and more saturated by means of electronic know-how, and the units that convey this are more and more remodeling intake styles. Social media, smartphones, cellular apps and electronic retailing merge with conventional intake spheres, supported by means of electronic units which additional inspire shoppers to speak and impression different shoppers to consume.
Through a variety of empirical stories which examine the influence of electronic units, this quantity explores the digitization of intake and exhibits how shopper tradition and intake practices are essentially intertwined and mediated by means of electronic units. Exploring the improvement of latest client cultures, best overseas students from sociology, advertising and ethnology study the results on practices of intake and advertising and marketing, via themes together with tremendous information, electronic strains, streaming providers, wearables, and social media’s effect on moral consumption.
Digitalizing Consumption makes a major contribution to practice-based methods to intake, fairly using marketplace units in shoppers’ daily patron lifestyles, and should be of curiosity to students of selling, cultural experiences, patron examine, association and management.
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Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research) by Franck Cochoy,Johan Hagberg,Magdalena Petersson McIntyre,Niklas Sörum